When the team at The Buy New Zealand Made Campaign needed premium swing tags for their high-end retail partners, they came straight to us. As long-time advocates for NZ manufacturing, they wanted to help boutique fashion brands elevate their product presentation, especially where a printed tag just wouldn’t cut it. The goal? Deliver a physical mark of authenticity that quietly reinforces “Made in Aotearoa” with unmistakable quality.

We proposed a clean, ultra-premium solution: blind debossed swing tags on 600gsm Crane’s Lettra Fluorescent White, an American-made, 100% cotton stock designed for serious impression work. With no ink and no colour, the focus was entirely on texture and craftsmanship. We die-cut each tag to a 35mm custom shape, added a precision drilled 2.5mm hole and blind-de bossed the iconic kiwi logo deep into the surface. The result? Minimal. Intentional. Made to impress.

To finish, we weeded each sheet by hand, packed the 10,000 tags into lots of 100 and delivered ready for distribution across their retail network.

Don’t just take our word for it—here’s what the client shared in a google review:

“Colourcraft are a fantastic, boutique printer. Responsive, attentive and produce great work!” – Anna Heyward, The Buy New Zealand Made Campaign

Want to make your brand feel as good as it looks? Let’s talk about what’s possible.