Premium Impact: Referral Collateral for Buy NZ Made Campaign

The Buy NZ Made Campaign has championed local Kiwi-made products since 1988. When they launched a referral rebate initiative, they needed printed materials that would feel as credible and valuable as the campaign itself. This wasn’t a job for generic vouchers—Executive Director Ryan Jennings wanted something people would keep, not toss. That’s where we came in.

We produced a premium voucher and slipcase set designed to make an impression from the moment it lands on a desk. The voucher was digitally printed in full colour on heavyweight 350gsm Pure White Knight stock, with a sharp silver foil feature for standout appeal. To hold it, we crafted a custom slipcase using 250gsm Black Notturno—a deep, uncoated Italian stock that looks as good as it feels. We added spot UV gloss and precision silver foil on the outer, then die-cut, glued, and assembled everything in-house.

The result? Sleek, tactile, and visually striking—built to reflect the value of the campaign and reinforce trust at every touchpoint. This piece wasn’t just print—it was part of a larger strategy to boost engagement and grow membership.

“These look fantastic. What a job. Well done” – Ryan Jennings, Executive Director

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Specifications

Finished size:
Slip Case: 212mm (W) x 102mm (H)
Voucher: 210mm (W) x 99mm (H)

Stock:
Slip Case: 250gsm Black Notturno.
Voucher: 350gsm Pure White Knight

Colours:
Slip Case: Spot UV varnish and silver foil on outside.
Voucher: Silver foil on one side, printed in CMYK on both sides.

Finishing:
Die cut to size, glue and assemble.

A voucher and slipcase for the Buy New Zealand Made Campaign
A voucher and slipcase for the Buy New Zealand Made Campaign
A voucher and slipcase for the Buy New Zealand Made Campaign
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