Innovative Packaging Design: Helping the Buy New Zealand Made Campaign Make an Impact

We love working with clients who have a passion for making an impact, and the Buy New Zealand Made Campaign is no exception. When they approached us in 2022 with a unique problem, we were happy to take on the challenge.

Their goal was simple: to make a lasting impression on new businesses joining the campaign. Instead of just sending out a certificate (which we also print) in an envelope, they wanted something special, something that would showcase the certificate and other New Zealand-made goodies in a durable and attractive way.

We got to work and designed a custom carton that could withstand the rigours of the courier network. Which used a sturdy 1.5mm thick white e-flute board and included an insert to hold the certificate frame securely in place. We also created a cavity below the frame to hold other promotional items, making the carton a perfect showcase for all things New Zealand-made.

Then we designed a certificate frame that was made entirely from unprinted card, precisely sized to hold the certificate without any glue. The frame was cut from premium 350gsm white carton board, and we included a hole on the back for easy hanging on the wall. To add an extra touch of elegance, we created a silver foiled self-adhesive label to brand the carton and seal it closed during transit.

The Buy New Zealand Made Campaign was thrilled with the concept, and we produced the first 200 units in October 2022. We're proud to have been a part of this project and to have helped the campaign make a lasting impact on businesses joining the campaign.


Finished size:
Frame: 339mm (W) x 252mm (H) x 13mm (D)
Carton: 352mm (W) x 260mm (H) x 95mm (D)

Frame: 350gsm Top Flight
Carton: White 1.5mm E-Flute


Diecut, foil and delivered flat.

Other Projects for Buy New Zealand Made