High-Impact Visibility: Custom Backlit Tap Badges for Deep Creek Brewing Co
For over six years, we partnered with Deep Creek Brewing Company, a standout in New Zealand’s craft beer scene known for bold, hop-forward brews and adventurous branding. As their beer range expanded, IPAs, sours, hazies, seasonals, we became their go-to print partner for custom tap badges, producing over 10,000 units across 76 orders. These badges weren’t just decorative, they were a critical part of Deep Creek’s bar presence, grabbing attention and driving customer choice at the point of pour.
Lighting Up the Brand—Literally
We printed each badge on translucent vinyl, the gold standard for backlit graphics. This material allows light to pass through evenly, making colours pop without glare or washout. Combined with Roland eco-solvent inks, the result was sharp, durable artwork that held its vibrancy under the heat and humidity of bar conditions. Finished with kiss-cut precision and supplied on easy-peel sheets, the badges were ready for rapid application, ideal for seasonal rollouts or rotating taps.
Consistency at Scale
With 92 individual beer SKUs in the system, brand consistency mattered. We stored all artwork on file, meaning every reorder was fast, accurate, and 100% on brand no matter how wild the beer names got. That reliability saved Deep Creek time and headaches, especially when managing exports and multiple bar locations.
Here’s what the client had to say in their Google review:
“Fast, accurate and efficient service with good communication!” – Sarah Maclachlan, Deep Creek Brewing Co
Need tap badges, POS, or packaging that actually works? Get a fast, tailored quote, with no pressure.
Specifications:
Finished size:
73mm diameter circle.
Stock:
Backlit Self Adhesive Vinyl.
Colours:
Printed using eco-solvent inks on one side.
Finishing:
Kiss cut to shape, weeded and supplied on sheets.
Durable and Vibrant: Gen Reo Campaign Posters by Colourcraft
At Colourcraft, we pride ourselves on delivering premium printing solutions that leave a lasting impression. When Ata, a local social media agency, approached us to support the launch of their Gen Reo campaign, we were proud to contribute to this important kaupapa.
The Gen Reo campaign seeks to revitalise te reo Māori and inspire a new generation of speakers. For this campaign, Ata required 20 large-format, durable A0 posters (841 x 1189mm) that could withstand frequent handling while showcasing vibrant, eye-catching message.
Using our Roland XR-640 printer, we produced the posters on 200gsm satin matte paper, chosen for its affordability and premium finish. To ensure longevity and vivid colour reproduction, we used eco-solvent inks that are scratch-resistant and highly durable. The result was a series of striking, full-colour posters that conveyed a wide range of messages reflecting the campaign's core themes.
Across the set of 20 posters, the designs addressed significant topics central to the kaupapa of revitalising te reo Māori.
At Colourcraft, we are honoured to have played a small part in the Gen Reo campaign and to support Ata in their mission to ensure te reo Māori thrives for future generations. By combining technology with our dedication to quality, we created materials that make a lasting impact while ensuring every message stands out with durability and vibrancy.
Specifications
Finished size:
A0 (841x1189mm)
Stock:
200gsm Durapro Satin
Colours:
Printed in CMYK
Finishing:
Trimed to size.
Custom Art Decals: Ducans Brewing x Colourcraft
At Colourcraft, we're passionate about delivering exceptional printing and graphics solutions, the work we produced for Duncan's Brewing Co. a renowned brewery on the Kapiti Coast of Aotearoa, shows our commitment to quality. In 2021, we printed 500 custom art decals, featuring 10 unique designs with 50 decals per design.
These decals showcased Ducans Brewing's remarkable custom art and were sold in 3-packs through their web store. To ensure quality, we used durable eco-solvent inks and printed on Avery Dennison MPI 2904 vinyl, a smooth glossy material renowned for its high-quality printing capabilities.
To protect the art and guarantee long-lasting durability, we applied a layer of gloss lamination, effectively sealing the graphics and safeguarding them for years to come. The decals were kiss-cut to achieve a custom shape, adding a final touch of precision.
Our work for Ducans Brewing allowed us to showcase our expertise in producing vibrant and long-lasting decals. We take great pride in our role in helping Ducans Brewing share their unique custom art with their customers.
Serious about quality? So are we. Every detail matters, and we don’t miss. Get a tailored quote built to your needs.
Specifications
Finished size:
Approx 110 x 110mm
Stock:
Avery Dennison MPI 2903 Vinyl over-laminated with DOL-2000 gloss.
Colours:
Colour on one side only.
Finishing:
Kiss-cut to shape and supplied on sheets.
Unleash Stellar Quality with Colourcraft’s Art Printing Services
At Colourcraft, we can transform graphics into stunning prints that captivate and inspire. This project, ‘Milky Way at Moeraki Boulders’, serves as an example of the quality achievable with our photo or art printing services.
Printed using our advanced Epson SCP9560, this celestial landscape showcases the vibrant hues and intricate details of the night sky. The UltraChrome Pro12 inks ensure a broad colour spectrum, capturing the brilliance of the Milky Way and the serene beauty of the Moeraki Boulders with exceptional clarity. Printed on 190gsm satin, the stock has a smooth finish and lasting durability, making it ideal for galleries, exhibitions, or personal collections.
Whether you're an artist, photographer, or business aiming to present your work at its finest, our printing services deliver results that stand out. From the cosmic beauty of the stars to the natural wonder of the New Zealand landscape, every print is reproduced with precision and depth.
Trust Colourcraft to elevate your artwork, providing prints that are not only visually striking but also crafted to the highest standards of quality and detail.
Specifications
Printing Technology & Inks:
Our Epson SureColor SCP9560 delivers exceptional colour accuracy and detail with a wide colour gamut and lasting quality.
Stock:
We use SIHL Inkjet Photo Media, a 190gsm satin paper that ensures vibrant colours and a refined finish.
Colour Accuracy:
Our system, calibrated with ColorGate Production Server RIP, guarantees precise, colour-accurate prints.
Size & Turnaround:
We print up to 1m wide by 30m long, with most orders ready in 1-2 working days.
Other Projects for Artists & Photographers
Clear Branding on the Shelf: Custom ESL Tags for The Buy New Zealand Made Campaign
The team at The Buy New Zealand Made Campaign came to us with a sharp brief: they needed thousands of durable, supermarket-ready ESL tags that would help shoppers spot Kiwi-made products fast. With NZ Made Day on the horison and a major supermarket partnership in play, these tags had to do more than just hang there, they needed to pop off the shelf, survive daily retail handling and represent the trusted NZ Made mark with clarity and pride.
Built for the Front Line of Retail
We screen printed 10,000 double-sided ESL tags on 0.6mm white polypropylene, tough enough to stand up to supermarket conditions without bending or tearing like standard card. Each tag measured 54 x 36mm, printed in Black and Cool Grey 8 on both sides for maximum visibility and brand consistency. Once approved, we die-cut every tag to shape and packed them in neat ziplock bags of 100, ready for use in-store.
Fit for Purpose, Down to the Delivery
These tags were delivered to two supermarket locations, one in Wellington, one in Oamaru, as a pilot to test the impact on shelf visibility. From print durability to pack weight (exactly 84g per 100 units), every detail was dialled in to make sure they held their own in a busy retail environment.
Here’s what the client had to say in their Google review:
"Colourcraft is a fantastic, boutique printer. Responsive, attentive and produce great work!" – Anna Heyward, The Buy New Zealand Made Campaign
Want print that works as hard as you do? Get a fast, tailored quote, with no pressure.
Specifications
Finished size:
54mm (W) x 36mm (H)
Substrate:
White Polypropylene 0.6mm.
Colours:
Printed in 2 spot colours on both sides.
Finishing:
Diecut to shape.
Other Projects for Buy New Zealand Made
