Flexible, Cost-Saving Labels: For Emporio Coffee

Emporio Coffee has been part of Wellington’s café culture since 2000, roasting premium Arabica beans for cafés and businesses across New Zealand. As a long-standing neighbour and client, they turned to us for a practical labelling solution for their retail coffee pouches — something that looked sharp on-shelf, kept costs under control and could flex as new blends were released.

We created a two-part label system: a clean base label applied to both 250g and 500g pouches, and a smaller secondary label to identify the blend. This kept every pack consistent in appearance, no matter who was packing, and meant Emporio could order base labels in larger volumes—saving on cost while still allowing easy customisation for grind type and blends. The result: professional-looking packaging that balances brand consistency with day-to-day flexibility.

Here’s what the client had to say in their Google review: “Emporio Coffee has been working with Colourcraft since 2016 when they became our neighbours in Walter Street. We often require a broad range of labelling and promotional material varying from large to small quantities. Ben and the team have always been incredibly helpful, friendly and professional. Ben is very accommodating and always makes time to discuss our projects, create solutions and produce very high quality products. I would highly recommend Colourcraft.” – Simon Maguire, General Manager - Emporio Coffee

Trusted by Emporio for almost a decade, we know how to make print work smarter for your brand. Want packaging that looks great and keeps costs down? Get a fast, tailored quote, with no pressure.

Specifications

Finished size:
500g: 60mm (W) x 160mm (H)
250g: 60mm (W) x 125mm (H)

Stock:
Bright White Felt Self Adhesive Label Stock.

Colours:
Printed in CMYK on one side.

Finishing:
Kiss cut to size and supplied on rolls.

Custom printed coffee pouch labels for Emporio Coffee in Wellington by Colourcraft, showcasing cost-saving two-part design.
Custom printed coffee pouch labels for Emporio Coffee in Wellington by Colourcraft, showcasing cost-saving two-part design.
Custom printed coffee pouch labels for Emporio Coffee in Wellington by Colourcraft, showcasing cost-saving two-part design.
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