High-Impact Visibility: Custom Backlit Tap Badges for Deep Creek Brewing Co
For over six years, we partnered with Deep Creek Brewing Company, a standout in New Zealand’s craft beer scene known for bold, hop-forward brews and adventurous branding. As their beer range expanded, IPAs, sours, hazies, seasonals, we became their go-to print partner for custom tap badges, producing over 10,000 units across 76 orders. These badges weren’t just decorative, they were a critical part of Deep Creek’s bar presence, grabbing attention and driving customer choice at the point of pour.
Lighting Up the Brand—Literally
We printed each badge on translucent vinyl, the gold standard for backlit graphics. This material allows light to pass through evenly, making colours pop without glare or washout. Combined with Roland eco-solvent inks, the result was sharp, durable artwork that held its vibrancy under the heat and humidity of bar conditions. Finished with kiss-cut precision and supplied on easy-peel sheets, the badges were ready for rapid application, ideal for seasonal rollouts or rotating taps.
Consistency at Scale
With 92 individual beer SKUs in the system, brand consistency mattered. We stored all artwork on file, meaning every reorder was fast, accurate, and 100% on brand no matter how wild the beer names got. That reliability saved Deep Creek time and headaches, especially when managing exports and multiple bar locations.
Here’s what the client had to say in their Google review:
“Fast, accurate and efficient service with good communication!” – Sarah Maclachlan, Deep Creek Brewing Co
Need tap badges, POS, or packaging that actually works? Get a fast, tailored quote, with no pressure.
Specifications:
Finished size:
73mm diameter circle.
Stock:
Backlit Self Adhesive Vinyl.
Colours:
Printed using eco-solvent inks on one side.
Finishing:
Kiss cut to shape, weeded and supplied on sheets.
