Sportsfuel Supplements one of New Zealand’s leading online supplement stores—came to us with a clear mission: to create a high-quality, professionally printed booklet that would inform and inspire their customer base. They wanted a quarterly digest that reflected their values—trusted advice, premium products, and next-level service.

We kicked things off with a full mockup proof. It gave the Sportsfuel team a tangible feel for the final product and ensured every detail was locked before going to full production. Once approved, we printed 1,000 copies on Advance Laser 120gsm offset stock—a smart, quality paper that’s perfect for saddle-stitched booklets and delivers sharp text with crisp, clean colour.

Using our Konica Minolta AccurioPress C4070 (with inline IQ-501 colour control), we guaranteed flawless colour consistency from cover to cover. Each booklet was saddle-stapled, trimmed to size, and delivered on time—ready to ship out with Sportsfuel’s online orders.

A year later, Sportsfuel has printed three more editions, adjusted the magazine’s size to better fit their packaging, and is now exploring a 5x increase in volume. That’s real traction.

“Working with the team at Colourcraft has been an absolute pleasure! They were incredibly patient and helpful while assisting us to come up with our first print series. I would definitely recommend them and am looking forward to working with them again!” — Abbie Younger, Sportsfuel

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